transforming digital strategy
Leading an agile team, we completely redesigned Lila’s e-commerce platform, optimising user experience and driving a 3X increase in online sales. Our comprehensive approach encompassed website modernisation, alignment with social media, integrating inventory and order management platform, brand messaging refinement, and implementation of agile marketing strategies.
- Hero Olympic athlete photo with product-related tagline
- White space-focused color scheme
- Consistent Manrope typography
- Bold headlines as section guideposts
- Social proof with sports association logos
- New tagline: “The World’s Most Advanced Wearable Resistance”
- Improved journey flow with clear CTAs
- Mobile-responsive design
- Enhanced product categorisation and individual product pages
- Changed URL from lilamovetech.com to lilateam.com for better brand alignment and improved memorability
- Optimized hosting with Kinsta on Google Cloud in the US for ultra-fast pagespeed.
social media content strategy
Revitalised Lila’s social media presence through strategic content optimisation and targeted collaborations. With minimal budget, we leveraged existing assets and forged key partnerships to dramatically boost engagement.
Developed and captured hashtags #LilaAthletes #PoweredByMicroloads
before
after
strategy focused on quality edits, music, sfx, and partnerships and collaborations, resulting in avg. 7k views
influencer partnerships
Leveraged cost-effective influencer strategies producing and distributing in-action content. Numerous content pieces went viral: with Cindy Sui one piece reached 1.7M views.
testimonials
We engaged athletes to produce video testimonials adding substantial weight to our proposition.
website content
Building out the testimonials into a standalone page “Lila Athletes” with strong CTAs aligned to individual products.
